Balancing between security, convenience and regulatory requirements- from challenges to success

Frictionless is not the only thing to focus on, but it is one of the essentials. We were happy to see rising numbers of 3DS transactions, which did not end in higher abandonments but in a better overall success rate. Next to it, using the powerful tool for mitigating fraud, TRA exemption, and RBA improved the success rate and the customer experience. We saw a significant reduction in fraudulent transactions in the EEA.

We at Erste Bank decided very early to implement Risk Based Authentication (RBA) to reduce abandonments and renew customer experience in card payments. RBA is a critical key element to minimise friction for the customer and improve approval rates. But, focusing on the challenging experience was decisive in achieving a stable overall success rate.